Since 1983
Who We Are
Artisans, not vendors.
Some of the world’s most sensational signage, architectural fabrication, and corporate art originates at ARTfx. Our Bloomfield, Connecticut staff includes designers from the nation’s leading art schools, craftsmen with decades of industry experience, and project managers with a diversity of backgrounds — all committed to the model set forth over 40 years ago. Though our work has increased in scale and scope, the focus on artistry and attention to detail remains as it was the day the doors opened in 1983.
History
On January 1st, 1983, Lawrin Rosen founded a company called ARTeffects, with the goal of setting new standards in the sign industry for innovation, skill, and artistry. Training in fine art, commercial design, and architectural history combined with practical experience in outdoor advertising laid the groundwork for a unique enterprise.
As the company expanded so did its scope, growing to include multiple facets of architectural fabrication and corporate art. Entering the 21st century, ARTeffects edited its ‘street name’, or DBA, to ARTfx for simpler online identification.
Our Facility
Today, ARTfx designs and manufactures award-winning work from our five-acre location in Bloomfield, Connecticut. The facility houses the most advanced printing, cutting, and forming equipment for work featured in numerous publications throughout the world.
Leadership
The people behind the work
PRESIDENT:
LAWRIN ROSEN
An industry innovator in architectural sign design, technical illumination and specialty finishes, Lawrin’s lifelong love affair with creative sign manufacturing has propelled ARTfx’ reputation to worldwide recognition.
Executive VP / GM:
Melissa Boehm
Beginning twenty-five years ago as Assistant to the President, Melissa mastered multiple fronts of ARTfx’ manufacturing and computer technology. Her management of all daily operations is indispensable.
VP / PRODUCTION:
ISTVAN DECSY
A student of sign industry masters, Istvan is a vital link from old to new. His depth of knowledge is daunting – from masonry through metal fabrication to expert finishing and technical engineering, he does it all and with incomparable precision.
VP SALES / MARKETING:
CHEYNEY BARRIEAU
A former fashion model, current professional photographer, and social media expert, Cheyney perfectly balances ARTfx’ front line. A flair for contemporary marketing coupled with years in corporate and retail sales support her connection with an up and coming generation of clientele.
Business Development:
Rob DeSalle
Rob describes himself as, “An extractor of simple strategies from complex ideas.” A second-generation sign pro with over 30 years experience, he has directed numerous trade show programs, e-commerce websites, and software development in the USA and abroad. At ARTfx, Rob brings a global perspective to business development. He is also an ace photographer and fly fisherman.
Senior Project Manager:
Gregg Reed
With master degrees in computer engineering and business administration, Gregg spent years in New York City analyzing statistics for advertisers. After returning home to Connecticut, he joined ARTfx to oversee key accounts. Gregg also studied art and enjoys painting on weekends.
Executive Project Manager:
TRACI SHEINTOP
After many years coordinating a family business, administration comes naturally to Traci, a seven-year ARtfx veteran. In addition, a master’s degree in counseling is often a valued asset when organizing projects for the company’s top executive.
“I personally sought out Lawrin for the project because I was looking for the best in the business, and that is exactly what we got.”
Kyle LeBlanc — Project Manager, Engelberth Construction
Careers
Work where the craft still matters
We hire artisans, not order-takers. Welders, neon benders, finishers, and designers who care how a thing gets made.
Tell us about the project.
Four decades of design, fabrication, and installation, under one roof.